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Rapid General Trading


Founded in January 2011, the core aim of Rapid General Trading is to introduce some of the most innovative and celebrated hair and beauty products to UAE-based salons and outlets.

Since our launch, we have attracted attention from some of the UAE’s top hair and beauty salons, who now work closely with us and stock our cutting-edge brands, which include:

KeraStraight – The much-hyped Brazillian keratin treatment that not only tames hair and

eliminates frizz, but unlike rival treatments KeraStraight is formaldehyde and aldehyde free. In addition immediately after treatment is completed the hair can be shampooed same day.

Hairdo – A unique collection of hair extensions and hair pieces created by multi award-winning singer Jessica Simpson and her hairstylist Ken Paves, which allow red carpet hair to be created in an instant.

Nekeze and Gripeze – Two clever inventions, destined to become must-haves in salons worldwide. Nekeze is a malleable foam salon neck pad that cushions the head during hair washing, while Gripeze is a heat-protective, non-slip mat designed for use with hot hair tools.

D: fuse hair brushes – The ultimate styling tool, they can force moisture into hair, lock in essential oils and fatty acids, increase blood circulation and change the structure of colour treatments to make them longer lasting, resulting in healthier hair.

Raquel Welch – The Raquel Welch collection of wigs, wig caps, hair extensions, clip-in hair additions and wig care products from Hair U Wear are made with the finest quality materials and feature the latest wig innovations.

Choosing to work with us will ensure that you can offer your clients the latest cutting edge products and treatments available.